Motorists generate 52.2 percent of litter and pedestrians 17.5 percent. Motorists not properly securing truck or cargo loads and collection vehicles represent 20.7 percent of roadway litter that is four inches or greater. Tobacco products represent roughly 38 percent of all U.S. roadway litter (Keep America Beautiful, Inc.). Keep Alachua County Beautiful is committed to addressing the problem of litter as a health and safety concern as well as an aesthetic blight. Our Cigarette Litter Prevention Program began in June of 2010, and has been a huge success. Through a concentrated education effort, the Cigarette Litter Prevention Program reduced cigarette litter from 3,462 butts collected at the first scan to 2,169 at the final scan.